Pillar 5 — Make It · Sell It · Stand Behind It

MAKE IT WELL. SELL IT HONESTLY. STAND BEHIND IT WHEN IT BREAKS.

The video tells the story. This page takes the price apart: which costs arrive with every single item, which arrive once however many you make, and the exact point in a day where the two of them stop mattering equally.

What this page teaches: three steps — build it properly, describe it honestly, and decide in advance what happens when it fails. Every cup poured cost $0.3540, whether somebody paid for it or somebody sent it back. Something bought once, like the $3.30 sign, only has to be earned back once. Collected $57.50, kept $36.31 — both are true, and only the second one decides anything. A complaint is a free description of the next version, delivered by the person who found the fault.

Do the one thing: write the four lines — the thing, what one costs you, what you buy once, and an honest price.